Have you got an idea for a new product that you want to make a reality? Designing a new product is great fun, but can have some challenges.
Here’s 5 things you need to know before setting off on your journey to design a new product:
Who will use your product?
The first step in designing a product is to think about who will use it. Do some research into your target audience. Would they buy your product? Think about their demographics including age, education, income, location, interests and hobbies. Your market will dictate the success of your project.
How will it benefit them?
Next, you need to think about how your product will benefit your customers. How will it make a difference in their life? For example, will your product help solve an issue, make a process easier, or connect them to a community? Make a list of the benefits you want your product to bring and keep this in mind when designing it. Remember, form follows functions.
How will your product fit in the market?
Then, you need to do research into your target market and determine where your product will fit. Will it fill a gap in the industry? Is it unique, or does it face competition? Take a look at what others in your industry are currently doing for some inspiration.
Who are your competitors?
Once you have researched your market, you then need to look at your competitors. How much share of voice in the industry do they have? Think about how you can design your product to make it stand out.
How will you promote your product?
Finally, think about how you will promote your product after it’s been designed and manufactured. Will you have a launch event? What marketing tools will you use to ensure that your target audience hears about your product? Having a marketing plan before designing your product will help you to set a clear path.
Looking to get your product designed?
At Dienamics, we have over 30 years of experience in industrial design, tool making and manufacturing in Brisbane. We offer specialised product design services to help you take your concept from an idea to reality.
If you’ve got an idea that you’re looking to get developed and manufactured, talk to our expert team today.
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