Product Design

Creating Unique Products for Your Business

  • Posted by Dienamics
  • March 15, 2012

Coming up with product ideas for your business that are creative and unique can be a hard task when it seems like everything has already been created, so you’re going to have to come up with ways to bend your mind a little. The best product ideas are often the simplest, so try and get back to the basics of your business and see if there is perhaps a product missing from your line-up. The following ideas will help you start getting creative.

Experiment

One of the big keys to coming up with creative and unique products for your business is to not be afraid to experiment. Trying new things may lead to a new discovery or a unique product design, one that you wouldn’t have come up with had you not been willing to try something new. If you’re going to experiment, make sure that you perfect your new methods and techniques before you release your product, as it may take a little tinkering before it’s ready.

Get feedback

The most creative, effective and unique products always come out of feedback gathered from current clients or customers. As the one’s using your products, your customers have a perspective based on experience, so make sure you listen when they make their suggestions for improvements or changes. Even a slight change in a product’s design can prove remarkable.

Make use of what you have

Being creative and making unique products doesn’t have to mean spending a lot of money. One of the best ways to find new product inspiration is to look around your local area. You may have a huge supply of a certain natural element, or be in the same area as some other great businesses that you can collaborate with, so try and make the most of what you have as creatively as you can, and you never know what you might come up with.

Get inspired

To create unique products for your business, you need to first get inspired. Apart from checking out what your competitors are up to, going to trade shows can be a great way to get a spark of inspiration. Another great source of inspiration is to keep an eye out when you’re on holidays, as cultural differences and influences often lead to some of the most creative products.

Leave your top sellers alone

If you already have a top-selling creative product, don’t change anything, as people obviously like it the way that it is. There’s nothing wrong with trying out new product design and development, but make sure your steady favourites can continue to support your business while you search for that next great product.

Even if your business is doing really well, it’s important to come up with new and creative products on a regular basis so that your regular customers don’t get bored. It can be risky to try something new, but as long as you take a measured approach, it’s always worth giving something new a try.