Product Design

What Is Product Design?

  • Posted by Dienamics
  • July 9, 2021

Good product design is all about designers aiming to improve how people feel when using the products they create. Designers assist brands to make more sustainable, long-term products.

Design starts with solving a problem. Designers use all the tools and facets of design to create a solution that creates a better user’s experience. 

Product designers create products that are easy, delightful, or satisfying to use, and are fine-tuned to perform well in the market.

There are many goals of product designs, including: 

  • Improving user experience
  • Defining product goals
  • Creating product roadmaps (summaries, forecasts of product offers and features)
  • Helping brands release successful products
  • Monitoring products performance in the market
  • Minimising design risks and maximising gains

What Do Designers Do To Create Great Product Design?

Product designers take charge of all five phases of the design thinking process.

Including:

  • Research users and problems
  • Design and Prototype
  • Test with users
  • Refine the design
  • Launch product
  • Measure product success

Design teams will work through the following stages in order to ensure a product is designed to the highest quality standards.

  • Concept Assessment – assess your goals and create the product design brief
  • Project Scoping – working out how to run the project to best deliver your goals
  • Product Design – using our knowledge and expertise to create the best product design for your needs
  • Design for manufacture – keeping the manufacturing process front of mind at every stage

Additionally, throughout a design project, a designer can guide business teams on things like return of investment and the finer details of the product. With a designer’s eye for product desirability and value, you can keep your product competitive in your industry. 

Product designers also help plan and inform roadmaps in collaboration with your development and marketing teams to ensure the product design will work best for your business. 

Looking to get a product designed? Turn to Dienamics for breadth of experience and confidence that your product will be designed to the highest standards. 

We’ve designed products for a wide range of industries, including automotive, medical, agricultural, and consumer goods sectors. Our Brisbane product design team have over 30 years of design experience and possess depth of knowledge of the design industry. Talk to us and get a quote today.