Product Design

Defining Product Design

  • Posted by Dienamics
  • September 15, 2013

Product design involves creative elements with practical processes. According to design business ZURB, the product design process can involve prototyping, rapid iteration, strong teaching cultures and flexible design thinking.

The business considers the discipline of design as a complex process that solves users’ problems. ZURB asked a few of its friends for insights into understanding what is product design.

Co-Founder & CEO of Eventbrite Kevin Hartz suggested that product design is about “stepping into one’s discomfort zone” by trying and doing something different. He said that product design can involve swimming against the current and making a “hard break”.

CEO and co-founder of Input Factory Inc. Luke Wroblewski was of the opinion that product design is about information architecture, and that information plays a strong role. Interactive design is about creating and manipulating this information, and visual design is about communicating possibilities to the user. Product design involves all of these elements.

CEO and Founder of SEOmoz Rand Fishkin considered product design to be about intuition and empathy for user problems. It might start with defining the problem and then creating solutions that engineering can build. The product design process also needs to consider how and if the product can be marketed and supported with customer service.

Source:http://zurb.com/article/1236/influencers-answer-how-do-you-define-prod