Product Design

What You Need To Know About Packaging Your Product

  • Posted by Dienamics
  • September 13, 2021

Once you’ve taken your concept from design to manufacturing, then the next step is deciding on the best packaging.

Packaging is essential to ensure your product is protected during shipping and to make it look appealing to customers.

The days of ‘don’t judge a book by its cover’ have passed. Appealing packaging is important to make your product stand out, establish your brand, and generate sales.

Presenting your product professionally is key. You’ve done so much work to get your product to this stage, so don’t let yourself down with cheap packaging options.

So, what does good packaging look like?

When producing packaging, you need to consider many factors, from structure, strength, visuals, to the customer experience. If the package is difficult to open or navigate, this may make the customer frustrated before they’ve even seen the product inside.

Ideally, you should consider packaging early on in the design stage. Designing your package at the same time as your product will save you time, money and effort. The more complex your product, the longer it will take to determine the best packaging.

Think about how the package can fit the design and how you can make it convenient for the customer. For example, if your product has many small parts like screws, you need to consider how to pack them. If your product has many sharp edges or complex parts, you may need custom-designed packaging.

The size of your package needs to be determined by the exact final specifications of your product. Smaller and more optimised packaging can save you time and reduce costs. Specially designed packaging can create a more positive impression on the customer.

To make your packaging stand out, you’ll need to keep innovating to stay ahead of the competition.

Looking for packaging for your product?

Dienamics have years of experience designing packaging to suit all kinds of products and components. So if you have a project that may also require packaging, contact Dienamics today for all of your design, manufacturing and packaging needs.