Plastic

EXPLAINED: Why is Soy Sauce Served in Little Fish?

  • Posted by Dienamics
  • July 22, 2022

When was the last time you went out for sushi and had soy sauce in any other type of container? No one says that it must be packaged like this, and frankly, other fish paraphernalia just isn’t perceived the same, but you wouldn’t trust soy sauce that came from anything else. 

The soy sauce container consists of a blow moulded body with an injection moulded cap and has increased in popularity ever since its design in 2008. If you aren’t familiar with blow moulding, make sure to check out our Blow Moulding Blog.

Design Functionalism vs Novelty

The person who thought of serving soy sauce in a fish is now rich. The idea started in 2008 when Caesers Palace wanted a premium soy sauce container. and the brand Little Soya got to work fulfilling this request with an original fish-shaped, refillable and 100% recyclable soy sauce package. The only design requirement was that it needed to be a container. It could have been a simple cube or a common ‘bottle’ shape, but by adding the novelty of the fish, it established itself as one of the most common sauce packages in the world. 

While functionality is integral to the design process, it’s the novelty that often sells the most products. People want new products that stand out and don’t follow the norm, and if you can design a product that does exactly this, you could be responsible for a design that completely changes and controls the market. 

The functionality of the part doesn’t need to be impacted by the novelty, so make sure to come up with creative and fun ways to make your product stand out from the rest. Make sure to read our other blogs for more information about the importance of innovation in products

At Dienamics, we offer a range of comprehensive services in every step of the product manufacturing process. These include: 

 Contact us today if you have a product you’re looking to get designed & manufacture!