Once you’ve developed your product, it’s important to keep innovating and improving it for maximum success.
When your product is launched and customers start to purchase and use it, you’re going to receive feedback on how well it performs. If you take this feedback on board, you can continually improve your product for future success.
So, what is product improvement?
Product improvement is the process of making meaningful changes to your product that result in increased benefits to your customers or that attract new customers.
Why you should keep improving your product
Improving your product can have a big impact on your business.
For example, you can:
- Attract new customers
- Increase sales
- Build relationships with current customers
- Respond to feedback and reviews
- Increase customer loyalty and retention
- Encourage customers to buy again or upgrade
- Stay ahead of competitors
There are two basic ways to improve your product: either add new features or update existing features.
Adding new features:
Adding new features to your product can be risky. You need to ensure that they will be worth the effort and that they will bring more value to the end user.
New features can expand the scope of your product, attract new customers and increase your sales. If you’re wondering what to add, try asking your customers for input. They can give you insight into what your product might be missing.
Improving Current Features
You can improve existing features in three ways:
- Deliberate improvement: make it intentionally better (function, form, design)
- Frequency improvement: make it so customers use it more often
- Adoption improvement: change it so more people can use it eg. people with disability
Not all improvements you make will be appreciated by all your customers, because they have varying interests and needs. So, in order to really improve your product, you first need to ask your customers and listen to their desires.
Continually innovating and improving your product is the best way to keep generating sales and customers and to stay ahead of competitors.
Looking to get your product manufactured?
At Dienamics, we offer a range of comprehensive services in every step of the product design process. These include:
- Product design, including concept assessment and project scoping
- Prototyping and process and materials testing
- Manufacturing, injection moulding, production, assembly and packaging
Contact us today for a quote to create a product you can be proud of!
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