15 years ago, Brad McCarthy got his 4WD stuck in soft sand. As a keen 4WD adventurer who knew South East Queensland’s trails like the back of his hand, the bog wasn’t a big deal. But it did give him an idea… Why not build a tool specifically for getting your vehicle out of soft ground?
Dienamics owner Mark isn’t in the business of wasting people’s time. Working hard not to reinvent the wheel, he took inspiration from existing solutions to come up with a concept that was lightweight, strong and designed for ease of injection moulding from the get go. Iterating under Marks guidance, Dienamics’ design team refined the concept into the MAXTRAX MK1.
Dienamics created the 1.2 meter long CNC prototype in house, and a fully functional MAXTRAX was ready for testing. After putting the prototype through the wringer, Brad gave the go ahead for tooling.
Dienamics also prepared patent documentation to assist Brad in protecting his hard won intellectual property.