MAXTRAX

Dienamics is proud to have helped Brad put his product into the marketplace and become not only the first to market in the field, but also the very best on the market.

Brad now sells the MAXTRAX to dozens of countries around the world. His specialty customers include fire and rescue services, military units and mining companies. They’ve even been used in the Dakar Rally.

  • Category

    Automotive, Consumer

  • Client

    MAXTRAX

  • Services

    Design, Tooling

15 years ago, Brad McCarthy got his 4WD stuck in soft sand. As a keen 4WD adventurer who knew South East Queensland’s trails like the back of his hand, the bog wasn’t a big deal. But it did give him an idea… Why not build a tool specifically for getting your vehicle out of soft ground?

Dienamics owner Mark isn’t in the business of wasting people’s time. Working hard not to reinvent the wheel, he took inspiration from existing solutions to come up with a concept that was lightweight, strong and designed for ease of injection moulding from the get go. Iterating under Marks guidance, Dienamics’ design team refined the concept into the MAXTRAX MK1.

Dienamics created the 1.2 meter long CNC prototype in house, and a fully functional MAXTRAX was ready for testing. After putting the prototype through the wringer, Brad gave the go ahead for tooling.

Dienamics also prepared patent documentation to assist Brad in protecting his hard won intellectual property.